Marketing on Main Street: Why Local Publications Still Matter

Welcome back to Marketing on Main Street. If this is your first time joining us, you can find past columns on the Cookson Hills Publishers blog at Cookson.News. In this series, we focus on practical ways local businesses can market themselves without overcomplicating the process.

Last time, we talked about claiming your Google Business profile. It is an essential step, and every business should take it seriously. But digital visibility is only part of the equation. There are other ways to be found locally that still work very well.

I am talking about local publications.