Marketing on Main Street: Marketing Is a Conversation, Not a Megaphone

Welcome back to Marketing on Main Street. If you are joining us for the first time, you can catch up on previous columns on the Cookson Hills Publishers blog at Cookson.News. In this series, we focus on simple, practical strategies that help local businesses grow without overcomplicating the process.

Over the last two columns, we talked about two very different tools. First, claiming and correcting your Google Business profile. Second, using local publications to reach your community. Digital visibility and traditional advertising.

At first glance, those might seem like separate conversations. They are not.